Trends in food and service preferences have dramatically changed in recent years, with fast and convenient no longer cutting it and American’s opting for vegetarian, vegan, organic, and other health conscious meal options. These trends have already affected the way fast food conglomerates and other major brands are approaching everything from ingredient selection to marketing strategies for new products, and as popular companies continue to try and steer focus away from actual nutrition in favor of misleading labels, it is becoming more important for healthcare providers to take a stand and lead the way to better health for their communities. The healthcare industry has always known about and encouraged the importance of a healthy diet and proper nutrition, but now is the time to be proactive by building a hospital food service brand that will not only inform, but also inspire real change.
Using locally sourced ingredients, providing nutritional education classes, establishing community outreach programs, and more, are all commendable efforts that truly do influence your community. However, if you really want to maximize your reach and make the greatest impact in your area, you need to build up your hospital food service brand so that you can effectively establish a trustworthy voice to help you share all the details related to that information. The most important part of building a brand is creating a network, which is why the most essential tool in any advertiser’s arsenal is social media.
Using social media to build a hospital food service brand will not only ensure that you are able to reach even more people with you message, but it will also allow you to create a relatable and likable personality to represent your institution. These food service industry changes are already rapidly taking over many existing hospitals including Fletcher Allen Health Care in Burlington, Vt., which has already instituted strict policies regarding their beef, eggs, produce, and more. If you want your facility to become a leader in the hospital food service industry, then you need to create a hospital food service brand that people can trust as well as easily recognize.
Using social media to build a hospital food service brand allows you to utilize all the most popular communication techniques to connect with a diverse spectrum of people within your community, and even open up new dialogues to acknowledge specific concerns or important information. Using social media if one of the most profoundly effective ways to build up your own personal hospital food service brand because it’s incredibly simple, which is good because being healthy shouldn’t be complicated. Call 629.777.8989 or fill in the free consultation form in the sidebar to learn more about how our software can positively impact the lives of the patients and visitors you service every day.