Virtually everyone is walking around with some sort of mobile device these days. With smartphones and tablet computers becoming ubiquitous, it makes sense that companies are jumping on board the mobile application bandwagon in order to attract new customers and expand their business. Food service management may want to consider incorporating this trendy digital technology into its own operations. Here are three reasons why mobile apps can be great for hospital food service operations.
1. Customer communications
Got a new menu you want to promote? Hosting a special event this Friday? Mobile applications allow businesses to directly target customers and inform them of the latest goings-on with ease. Furthermore, this is a great way to encourage customers to share their experiences and spread news about an establishment to their own friends and family members via the internet.
2. Special deals and promotions
Operators looking to emphasize a range of new promotions, discounts or special offerings can do so at lightning speed using mobile apps. Customers can instantly access the latest coupons from their smartphones and reclaim them at the hospital dining room without ever needing to use a printer.
3. Streamlined payment options
Debit cards changed the way people pay for goods and services forever, and the same is starting to happen with smartphone applications. By connecting a mobile application to an electronic billing service, food service establishments can provide patrons with an easy way to pay for their meals with the push of a button.